The advertising industry is on the verge of significant changes. Facebook announced a major update of the platform. The date of entry – from 2025. The changes will affect all aspects of Facebook Ads:
- targeting;
- advertising campaign effectiveness;
- tools for additional monitoring and control.
What should professionals expect? How much will the changes affect their income? Let’s try to understand the planned changes in detail.
Also, together with AffCommunity, we prepared an article about new opportunities of digital tools on Facebook. In this article, we detailed how the company has significantly rethought its approach to advertising campaigns and developed a new ecosystem based on artificial intelligence support.
New moderation policy
First things first – there will be significantly stricter requirements for creativity. Especially – gambling, financial services and medicines. For the advertiser, the time of content verification will increase. As well as the possibility of providing additional documentation. First, to confirm the legality of their activities.
What risks will the webmaster get?
- Planning advertising campaigns will now take a little more time. Take this into account, lay an additional time resource in moderation.
- Regularly update advertising materials. The new requirements will be stricter to check content.
- Content development should now avoid any controversial points.
Advertising market transformation
In response to stricter privacy legislation, the platform is also changing the rules. The use of certain types of user data will be restricted. Now the familiar targeting must change strategy:
- increase the focus on geolocation data;
- create new competencies in audience design and segmentation;
- change the context of promotion. Obviously, the new rules create a new challenge.
How does artificial intelligence affect campaign management?
New AI tools optimize advertising campaigns. But this is on the plus side for specialists – the quality of content will improve. The bid management process will reach a new level. In addition, affiliate marketing will increase the maximum ROI:
- What was unthinkable two years ago is now a reality. Master the brand-new trend of artificial intelligence. Its role will only increase in the next decade.
- Delegate systems to control and automate all routine processes.
- Minimize manual control.
We advise you to read the article “Application of AI and Machine Learning in affiliate marketing” published by AffCommunity in their blog.
Strengthening security and fighting fraud
The network implements improved defense mechanisms against unfair advertising activity. A new anti-fraud feature effectively detects suspicious traffic. Blocking unscrupulous advertisers will be done much faster.
Creative approach to advertising
In the face of stricter moderation, it’s critical to:
- develop original content – nothing new here;
- avoid aggressive advertising tactics;
- value content that creates a longer-term engagement with your audience.
What do you need to stay effective? How do you leave affiliate marketing at its current level and multiply it next year? Follow some simple rules:
- Develop contextual advertising.
- Use a comprehensive approach to analyzing user behavior.
- Introduce new techniques for collecting audience behavior. Artificial intelligence will help with this. Set up nutra metrics and monitor them. Verify sources. Respond promptly to suspicious activity.
Look to the future
The updates mark a new phase in market development. Success in the new environment will depend on the ability of professionals to adapt to change and effectively utilize new tools. The secrets to success will not be complicated. Show flexibility in adapting to the new platform rules. Be prepared to constantly learn and master new platform rules. Again, use the right artificial intelligence tools for this. They are even more accessible now. And comparing to last year – have added a lot in the benchmark. Look for new creative solutions in the face of tightening rules.
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