How Celebrity-Backed Brands Build on Shopify Plus
Celebrity-owned and celebrity-backed DTC brands have become one of the most visible ecommerce categories in the past few years. Selena Gomez launched Rare Beauty on Shopify. Ryan Reynolds scaled Aviation Gin and Mint Mobile. Rihanna built Fenty into a multi-billion-dollar beauty business. LeBron James, Kevin Hart, Travis Scott, and dozens of other celebrities have launched…
