When you are a business owner with an online website that handles sensitive data, you want to make sure that the data is safeguarded.
Thanks to the rise of artificial intelligence, cyber attacks have become more sophisticated, and for many businesses, the traditional security measures have struggled to keep up. However, as much as artificial intelligence, or AI, has been a thorn in the side for many online businesses, it is also a powerful tool that can enhance your website’s cybersecurity and offer you proactive and adaptive solutions, too.
If you have never heard of this, or simply want to know more about it, it will be explored in more depth here, helping you to identify the best way you can use AI to defeat AI!
Automated Response to Attacks
A rapid response is essential for a cyber incident. AI is able to automate reactions to a wide range of different threats, which would be near impossible for one person to do alone, minimising damage and data access, which will reduce the need for manual intervention. An AI-powered system is able to isolate a compromised device, as well as block the IP address and terminate suspicious processes upon detection. This provides a proactive approach to a breach, allowing it to be contained before sensitive data is compromised. For some businesses, having a Managed Detection Response or MDR can be helped by AI detection, boosting your sites security. Never heard of MDR? You can check out the Red Canary guide to this security option.
Spotting Threats
When it comes to cybersecurity, AI excels at spotting patterns and anomalies, which can be an early indicator of a security breach. The machine learning algorithms are able to monitor network traffic as well as user behaviour and system logs to help spot unusual activity in real time. AI cannot only flag suspicious behaviour, but it can also trigger automated alerts and even begin preventive measures such as isolating the IP address and blocking it from further access to the site, reducing the risk of data breaches.
Advanced Authentication Methods
Traditional passwords are extremely vulnerable to hacking, and with the help of AI, you can ensure that any passwords to your website or online accounts are backed up with AI-checked biometrics. This could be voice recognition, facial recognition, or fingerprint verification (or all three). It is also worth looking into multifactor authentication, as this is another verification option that is very hard to crack for hackers, especially when it is supported by the other methods.
Risk Analysis
AI is able to analyse historical data around security and predict potential website vulnerabilities, as well as assess risks before they are exploited by hackers. By modelling and understanding attack patterns and simulating threat scenarios, it can help your company to prioritise the right resources and implement preventive measures in the right areas. The predictive analytics will also be useful in assisting with compliance, as this will identify areas where your website may be failing with data protection regulations. This will help you to prevent some very nasty fines and will ensure that all your sensitive data is protected.
Remember, hackers are getting smarter and are using AI to break through the digital equivalent of Fort Knox! By using AI to strengthen your website’s security, you can protect your business, your customers’ data, and avoid any costly breaches all at once, without having to do anything technical manually. It is win-win all round!
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